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Enhanced Campaigns really Enhanced?
I recently went to a Google Engage conference where we were told by an overly-zealous Google representative how absolutely awesome enhanced campaigns are, But I really struggle with the “more...
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Why AdWords needs more people like Gordon Ramsay
Gordon Ramsay is one of my personal heroes Like me, he learnt on the job, under some of the best people in his industry, not from a fancy cooking school. He holds 14 Michelin Stars, the highest...
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Appending Ad Group Tags – Further AdWords Core Methodology
In previous posts I explained my AdWords core-keyword methodology. Today I am going to give away another morsel, against my better judgement For this example, we are going to make 3 assumptions;...
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Ad Copy and the SiteLinks Revolution
Hello fellow Search Ninja’s I’m in a really good mood today, for reasons too long and too irrelevant to blog about (Content is king!) So in this spirit of utter joy, I will share a methodology I...
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What a little “Risk” can do
Our destiny isn’t predefined, as my friend Jason has just shown me. Jason A writer of excellent caliber, he has just published his very first book “Risk” – Under the banner of Random Struik...
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AdWords Informed Clients – Nota Bene!
Through the majority of my career the biggest obstacle I have ever encountered is that, to the Client, Corporate Guy with Smartphone Google AdWords is perceived as something like this, Waddafugg?...
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Giovanni Giorgio (“but everybody just calls me Giorgio”)
When I was fifteen, sixteen when I started really to play the guitar I definitely wanted to become a musician It was almost impossible because the dream was so big I didn’t see any chance because I was...
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Let’s Debate!
I have just been offered my dream job, I have accepted but don’t want to associate this here blog with the company in question, as its just kinda unprofessional like, cuz i’m kinda like...
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IBIZIOUS Energy Drink – via Kenny Hotz
As a cyber troll I often come across hilarity from Kenny Hotz’s page, this one, as a marketing ad (prank?) is so hilarious, that i could not help to share it on this temple of AdWords. Its so wrong,...
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Facebook advertising – why any n00b will do
Ah – the exciting times we live in. Social media is fast becoming the new favourite platform to advertise on – namely Facebook. I’ve often seen this ad which belongs to one of SA’s biggest coupon...
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So maybe I was wrong about SEO…
I now work for one of the most awesome dynamic companies in Search & SEO. I always assumed SEO was As the time to get results was too long. I have been blessed to meet a design guru who does...
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How Hummingbird Works – Or Should…
Hello fellow search addicts. Today I will have a tentative look at how hummingbird will change the search landscape forever. As of yet, Google has only stated that semantic search will be used...
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Don’t be a Dont’er – Facebook Target like a Pro
Hello. Beep. Bop. One of the biggest new products to finally go ApEsHit nuke is the Facebook Ad. The initial reason for the interest in the platform has less to do with the marketing...
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